Differentiation is in the story, the messages and the visual language – together these provide an advantage over other brands and products in the competitive environment.
The communications environment has changed in recent years. Massive transition to online commerce, the digital world viewed on small screens, on-the-go video everywhere on the cloud, numerous virtual assets, social economics and additional rapid changes all pose challenges and require us to update and reinvent brands.
Marketing Communications
- Branding and a visual Identity that provides the company with a comprehensive and needed solution, from the assessment and strategic formulation stage through design of the brand’s identity and visual language: logo, slogan, font selection, color and photographic language. The solution includes digital asset branding (website, company pages on social media, newsletter prototype), customer interface points, packaging, the firm’s offices, etc.
- Marketing communications and ongoing brand maintenance, both in C2B and B2B, including design of marketing materials to support sales, building concepts for incentive activities and customer campaigns, presentations, training videos, etc.
- Build a strategy for direct marketing, newsletters, mailers and landing pages, including integration of automation systems, planning the customer journey and upgrading the visibility of customer contact.
- Advertising campaigns for the different mediums: social networks, Google and the internet, newspapers and professional magazines, signage, etc…
projects gallery - marketing communications >>
| “Dror Zorea has accompanied me for several years in the Nuclear Forum that is comprised of tens of senior professionals and world-renowned scientists, from the strategic thinking stage through branding, tailoring messages for the different audiences, at monthly meetings, in webinars and in-depth work group discussions, for example on legislation in the nuclear and radiology field. Dror and his people are creative and think outside the box.” Dr. Ori Nissim Levi Chairperson, World Nuclear Forum |  |
“Any time we have difficulty cracking the creative code one of the first people who come to mind is Dror Zorea. I can always count on him to think differently and to know how to translate the thought into an end result that looks great” Amir Moshe Marketing Communications Manager, Femi |  |
"Dror Zorea's expertise in marketing communications and business branding has been invaluable in developing the logo and new visual identity for EAPC during its rebranding from the former Eilat Ashkelon Pipeline Company to the new Europe Asia Pipeline Company. His creative ideas have successfully expanded EAPC's reach into new markets, especially in the fiber optics sector, demonstrating a sharp understanding of advertising strategies. I highly recommend Dror for his exceptional ability to elevate brands and drive business growth through innovative marketing approaches" Effie Milutin Deputy General Manager, Commerce & Marketing, EAPC |  |
"As part of a challenging process of upgrading one of our major assets, we conducted a branding and conceptual development process where Dror played a central role in joint thinking, defining, and developing the necessary materials. These included a logo, a new name for the complex, a marketing brochure, messaging, digital marketing materials, and more. As someone who works with many suppliers, I can warmly recommend the professionalism, courteous service, availability, quick pace of work, flexible thinking, and ability to adapt to customer needs. Overall, it was a pleasant experience that led to a high level of satisfaction with my work with Dror" Yaniv Levy Marketing Manager, Shufersal Real Estate. |  |
"Dror Zorea is one of the most talented and creative individuals I have met! In various roles I held as CEO of public companies over the past 20 years, I relied on his expertise and witnessed his creativity and originality. The projects led by Dror were highly diverse, from developing a design language for the marketing activities of a commercial mall on a weekly basis to branding the offices of the company’s headquarters with a tailored and aesthetically stunning design language. Recently, we used his services for branding our fleet of trucks, a key area of our activity, as well as for branding and developing a visual language for a new retail initiative. This language now accompanies us across all media, including physical signage in stores. Dror stands out for his creative and original solutions and his ability to engage with various organizational levels, not just the CEO or CMO. The service level we received was always exceptional. I would be happy to recommend Dror and his team." Guy Binstok, CEO, Amir Marketing and Investments |  |
"Dror, many tnx to you and your entire team for assisting us with this supper important project. From concept to design and final structure Your footprint and support were crucial Rami Marom CEO, Ruth Cargo |  |