Branding for International Shipping and Supply Chain

Ruth Cargo, a longstanding family-owned company with a 70-year history, was traditionally perceived as a serious and somewhat conservative entity. The transition to a new international agent, C.H. Robinson, presented an opportunity to rejuvenate the brand, reflecting the strength, innovation, and advanced technologies of its global partner.

The project encompassed:

  • Implementing a new logo
  • Developing a visual identity and messaging system
  • Designing a business stationery set
  • Creating a corporate website
  • Branding digital assets
  • Designing marketing materials

This comprehensive rebranding effort aimed to position Ruth Cargo as a dynamic and forward-thinking leader in the international shipping and supply chain industry.