Communication strategy, branding and corporate identity

HAR-TUV Trading is a trade and logistics company in the field of materials for the construction and infrastructure industry, engaged in import, sale, transportation and operation. The company relies on extensive experience of over 60 years in the field.
The company also provides operational and engineering services and port services with added value in the industry. Recently, HAR-TUV Trading has been investing a lot in the development of international trade activity and creative partners in the field.
As part of the project, a communication strategy analysis was performed using the SWOT model, the brand values and the positioning line were defined. After the strategic part, a new logo was designed and a visual identity brand language was developed.