Communication strategy, branding and corporate identity

HAR-TUV Trading is an Israeli trade and logistics company specializing in the import, sale, transportation, and operation of raw materials for the construction and infrastructure industries, with over 60 years of experience.The company also provides operational, engineering, and value-added port services. Recently, HAR-TUV Trading has been investing significantly in developing international trade activities and creative partnerships in the field.

As part of the project, we conducted a communication strategy analysis using the SWOT model, defined the brand values and positioning statement.Following the strategic phase, we designed a new logo and developed a visual identity, including:

  • Business stationery design
  • Corporate presentation template
  • Email signature banner
  • LinkedIn cover design
  • And more...

This comprehensive approach aimed to strengthen HAR-TUV Trading's brand identity and enhance its presence in both domestic and international markets.