Branding Israel's First Financial Marketplace

BISMARTER is a digital platform that consolidates and provides personalized financial solutions, banking services, and credit options under competitive conditions, all while maintaining complete anonymity. Utilizing AI tools, the system also offers insights and recommendations for smart financial and business management.

The project encompassed: Formulating a marketing strategyת Building target audiences and defining personas, Branding, Designing a logo, Developing a visual language and Creating a distinctive icon system for the brand.