Retail Brand Development – Chain Store Branding

amir bair was established to provide a direct, swift, high-quality, and engaging solution for a diverse clientele, both professional and amateur, in need of gardening equipment, irrigation, fertilization, and pest control for home gardens.

The objective was to create a representative, clear, memorable, and contemporary logo with a subtle reference to the world of gardening and plants. Additionally, we aimed to develop a graphic language that would connect the brand to potential consumers, facilitate marketing and advertising efforts, and establish a distinct brand identity and experience.

The slogan we crafted is "Everything for the Garden and Gardener," emphasizing professionalism in the gardening field, all consolidated in one place. The tone and style for the brand's visual language focus on urban gardens, nature, greenery, enjoyment, expertise, and introducing something new and refreshing beyond the familiar.


עמיר בעיר - מיתוג