Marketing Communications and Visual Identity

Differentiating Abra’s Cloud Division with Unique Branding

This project aimed to set Abra’s cloud division apart from other company branches by designing a distinctive icon and developing a unique visual language. Building on the company’s existing brand guidelines, we ensured consistency while creating a strong, individual identity for the cloud division. The new design was implemented in key marketing materials, including a one-pager and additional branded assets, effectively supporting the division’s strategic goals.

About Abra:
Founded in 2020 and listed on the TASE (ABRA), Abra specializes in implementing, integrating, and developing advanced tech systems to optimize workflows and business performance. Services include software infrastructures, core systems, and custom development, supported by expert strategic consulting.