Message Refinement and Brand Development

We launched a new visual language designed to serve the company in both internal communication and external marketing and visual representation towards clients, suppliers, and colleagues in Israel and abroad.


Paz Lubricants & Chemicals specializes in the production, trade, and marketing of lubricants and chemicals for various industries, as well as recycling oils and solvents. The company is the largest and leading player in Israel in its field and represents several international brands of oils and chemicals.

The project included defining company values, office branding, workspace design, animated video production, and website design and planning.


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