Mehadrin Group

Internal Visual Language and Workspace Branding

Even in low-tech industries, attention is given to creating a branded and pleasant work environment.
For Mehadrin, the project focused on refreshing their packing houses and office spaces with vibrant colors such as orange, yellow, and green. These colors symbolize optimism, agriculture, nature, and the company's produce, including oranges, Jaffa, lemons, grapefruits, pomelos, and avocados.

The goal was to establish a youthful and dynamic employer brand. This was achieved by designing branded office walls, meeting rooms, and factory spaces, creating an inspiring and cohesive environment for employees and visitors alike.