Differentiation is in the story, the messages and the visual language – together these provide an advantage over other brands and products in the competitive environment.
The communications environment has changed in recent years. Massive transition to online commerce, the digital world viewed on small screens, on-the-go video everywhere on the cloud, numerous virtual assets, social economics and additional rapid changes all pose challenges and require us to update and reinvent brands.
Marketing Communications
- Branding and a visual Identity that provides the company with a comprehensive and needed solution, from the assessment and strategic formulation stage through design of the brand’s identity and visual language: logo, slogan, font selection, color and photographic language. The solution includes digital asset branding (website, company pages on social media, newsletter prototype), customer interface points, packaging, the firm’s offices, etc.
- Marketing communications and ongoing brand maintenance, both in C2B and B2B, including design of marketing materials to support sales, building concepts for incentive activities and customer campaigns, presentations, training videos, etc.
- Build a strategy for direct marketing, newsletters, mailers and landing pages, including integration of automation systems, planning the customer journey and upgrading the visibility of customer contact.
- Advertising campaigns for the different mediums: social networks, Google and the internet, newspapers and professional magazines, signage, etc…
projects gallery - marketing communications >>
| “Dror Zorea has accompanied me for several years in the Nuclear Forum that is comprised of tens of senior professionals and world-renowned scientists, from the strategic thinking stage through branding, tailoring messages for the different audiences, at monthly meetings, in webinars and in-depth work group discussions, for example on legislation in the nuclear and radiology field. Dror and his people are creative and think outside the box.” Dr. Ori Nissim Levi Chairperson, World Nuclear Forum |  |
“Any time we have difficulty cracking the creative code one of the first people who come to mind is Dror Zorea. I can always count on him to think differently and to know how to translate the thought into an end result that looks great” Amir Moshe Marketing Communications Manager, Femi |  |